True Matt

True Matt

156 items

True Matt from William Yeoward is a premium, 100% acrylic, water‑based paint finish that delivers a beautifully flat, chalky look with exceptional durability. Designed for interior walls, ceilings, and trims in moderate‑ to high‑traffic areas, it offers a very low 7% sheen for a refined, low‑reflective appearance. Scuffs and marks can be easily wiped away with a damp cloth, making it as practical as it is elegant. True Matt is moisture‑resistant, breathable, and suitable for a wide range of surfaces — from plaster and plasterboard to timber, primed metal, and even radiators.

With quick drying times, minimal odour, and low VOC content, it provides outstanding coverage and long‑lasting colour, making it the perfect choice for creating timeless, sophisticated interiors that stand up to everyday life.